Building Brand Momentum
Leadership matters. Brand matters. Shareholders matter. Content matters.
In 1980, BarBara Bools and ten associates founded Bools&Assoc. to serve leading consumer marketers at the C-suite level. Our Mission is to help our clients in Branding, Advertising and Entertainment build Brand Momentum with Society, Partners, Investors, Consumers and Employees.
Our three basic service properties are:
Advertising Worth Watching™ Diagnostic Model
ExecutivePlacement & Proactive People Program™
Agency Selection & In-House agency Development
Our clients ask, How can our Brands build momentum and win hearts and minds? With this in mind, we created the Advertising Worth Watching™ Diagnostic Model. Advertising Worth Watching™ ensures that a great Brand’s Voice -- all forms of a Brand’s communication – align fully with the Company’s and Brand’s Vision and Values, for an unbroken chain of V-V-V (Vision – Values – Voice). Today, the core principals of Advertising Worth Watching™ informs all the work we do for our clients.
Building Brand Momentum
Leadership matters. Brand matters. Shareholders matter. Content matters.