Agency Selection
Advertising Matters.
The B&A Agency Selection process is unique among consultants. Our whole approach is based on the Advertising work itself – the Advertising Content that describes and defines the company and its brands for consumers, employees and stockholders.
In order to make an informed Agency Selection, we apply the Advertising Worth Watching Diagnostic Model™ to a company's short list. We diagnose before we prescribe, to protect and elevate the Voice of the Brand.